Heineken 2.0

Some brands of beer spread out the "drink resposibily" at the end of their ads or campaigns. This time, Heineken has gone beyond introducing this viral campaign where everyone can see from a hidden camera what occures inside a pub, and how alcohol affects to customers behaviours.

Is Heineken's new marketing plan aiming to provide comprehensive information about the advantages and disavantages of its products in order to facilitate a balanced consumer choice.

"Welcome to my bar, keep and eye to the crowded bar via CCTV camera..."

Check out more at: www.knowthesigns.com